Advertising with Circulars: A Guide to Co-op Mailing

Co-op mailing, short for cooperative mailing, is a cost-effective advertising strategy where two or more businesses share the expenses and distribution of a direct mail campaign. This approach allows companies to reach a wider audience while reducing individual costs.

Here's how co-op mailing works:

• Multiple non-competing businesses collaborate on a single mailing
• Costs for printing, assembling, and mailing are shared
• Advertising flyers are distributed to a common market base
• Each business benefits from increased exposure at a fraction of the cost

Co-op mailing offers numerous advantages for businesses of all sizes. It's an efficient way to stretch your marketing budget while still reaching your target audience effectively.

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